"Ipsum" redirects here. For the car, see Toyota Ipsum. An example of the Lorem ipsum placeholder text on a green ans white webpage. Using Lorem ipsum to focus attention on graphic elements in a webpage design proposal In publishing and graphic design, Lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document or a typeface without relying on meaningful content. Lorem ipsum may be used as a placeholder before final copy is available. It is also used to temporarily replace text in a process called greeking, which allows designers to consider the form of a webpage or publication, without the meaning of the text influencing the design.